Whether you're a CARAT or just someone who loves a good chocolate bar (or even both!), you’re definitely in for a treat. Snickers® has officially announced that SEVENTEEN’s very own MINGYU is their new Asia Ambassador, and fans couldn’t be more thrilled.

SEVENTEEN, known for their powerhouse performances and self-producing talent, has taken the K-pop industry by storm. They’ve broken records, sold out arenas, and even made history as the first K-pop group to perform at the iconic Philippine Arena. And among their 13 members, MINGYU is known not just for his stunning visuals, but for his infectious energy, playful personality, and undeniable stage charisma.

It’s no surprise that Snickers® saw the perfect brand ambassador in MINGYU. The brand, which has been a go-to energy booster for years, aligns seamlessly with his vibrant persona. “MINGYU’s zealous personality captivates audiences worldwide, aligning perfectly with our brand values,” Snickers® shared in their official announcement.

With this collaboration, we can expect exciting campaigns, engaging content (and who knows we might get some special Snickers® x MINGYU events - fingers crossed!) The thought of seeing MINGYU bring his charm to Snickers® ads and promotions has fans buzzing with excitement.

Could this mean exclusive photo shoots, behind-the-scenes videos, or even Snickers®-themed fan events? We’ll have to wait and see! But one thing’s for sure: Filipino CARATs and chocolate lovers alike have every reason to look forward to what’s coming next.

Since its debut in 1930, Snickers® has been a global favorite, thanks to its delicious combination of peanuts, caramel, nougat, and chocolate. With the slogan “You’re not you when you’re hungry,” it’s been the go-to snack for an instant energy boost - whether you’re powering through a long day or simply indulging in something sweet.

MINGYU’s partnership with Snickers® is another testament to K-pop’s influence in global marketing. From fashion to food, SEVENTEEN’s reach continues to grow, and this collaboration is just another way they’re making waves internationally.

Want to be the first to know about Snickers® x MINGYU updates? Make sure to follow Snickers Philippines on Facebook. Who knows, we might just get some MINGYU-inspired Snickers® treats soon!

What do you think about this sweet collab? Drop your thoughts in the comments and let’s celebrate this exciting partnership together!